Web Marketing Case Studies and Success Stories

Here You Will See Some Real-World Examples of Conversion Optimisation…

Every one of our customers experiments could be a case study, you’d be surprised by some of our findings, but the results speak for themselves. Increases in conversion, engagement and improved Return on Investment (ROI), all from testing, tuning and improving our customer’s websites. We often get asked “How do you know what to change?”, the answer is not so straightforward: we apply common sense, experience and apply a health dose of commercially savvy thinking.

Here we show you examples of tests we ran, the result of which is an upswing of the sales curve and ultimately that’s all the matters, right? Read some of our conversion case studies below and if you think “Oh hecky heckington, I gotta get me some of this” then pick up the phone and give us a call on Call 01420 398080 and tell us your problem.




Horse racing tipping site with monthly traffic circa 65,000.
We overhauled their Premium Tips landing page:

Reducing the amount of text and distractions the visitor has to wade through and improving the eye-path has made it easier for them to ascertain the pages main
call to action.

This meant paid signups increased by around 19% during the test alone and will do so even further after implementation. This change will now give an ongoing
uplift in revenue.

Click to Download Our Case Study See our Improvements and Statistics

Case Study PDF



Online maternity product retailer required changes to their homepage, combined with some simple fixes to their basket and checkout increased sales by 200%.

After simple user experience testing it was apparent the homepage was not “product focused” enough, and it had usability issues that needed fixing. We also needed to smooth out the transaction checkout process.

The results were conclusive: the new, overhauled homepage & basket increased sales and revenue from the website by 2oo%, breaking previous sales records.

Click to Download Our Case Study See our Improvements and Statistics

Case Study PDF



Fireplace Retailer Lead capture page optimisation. How making a few changes to a lead page layout increased eGuide download to build mailout database by 27%.

We set up an A/B split test against the original page “design”. We felt that placing the form onto the left side of the page under the main copy would help as well as other improvements to the overall layout.

By placing the form on the left of the page under the value-detailing copy, as well as adjusting headline and body copy wording, the results were conclusive: the new, overhauled version of the page won by a relative 27%

Click to Download Our Case Study See our Improvements and Statistics

Case Study PDF

More Case Studies

Homepage Evolution That Has Increased Video Plays and Lead Capture
thebestsingingwaiters.com asked if we could help improve their return on a mature Pay Per Click (PPC) campaign which had started to show signs of flagging. Our customer had calculated his returns and whilst healthy, they had started to show a downward trend.

Click to Read More About Our Improvements and Statistics

How a Single Image and a Single Sentence Change Doubled Signup Rate
Another FreeRacingTips.co.uk massive win – Their Pay Per Click (PPC) campaign was seeing a reduction in sign ups and they contacted us to find the cause. Whilst we realised the website was a little homespun it was not without its positives and had worked well.

Click to Read More About PPC Improvements and Statistics


If you’re thinking your business needs a better quality of web marketing and would like to find out how we could help you, give us a call for a no obligation discussion, an exploration of your need and maybe some friendly advice about how all of this will work for you and your web site.

To Begin With Call Us On:

Call 01420 398080


or Get In Touch Here


Thank you for reading we hope you learnt something useful.