#ChooseDay - Why Mobile?

#ChooseDay – Why Mobile?

Firstly I want you to follow this link – www.google.co.uk/webmasters/tools/mobile-friendly – Test you site and then carry on reading, this will help you understand why I asked you to test your site.

What a Mobile Website Isn’t

Perhaps the most frequent misconception we hear about mobile websites is that they are just smaller versions of their regular or “desktop” websites. (The desktop website being the one you are used to using on your laptop or home desktop computer where you use a mouse to navigate around a larger page with a large video monitor.) Now, get out your mobile device and try to surf via your smartphone to any number of websites – maybe even your own. If what you see is a teeny-tiny, illegible version of your regular website… if you have to use your fingers to expand what you see on the screen, you are merely viewing a desktop website over your smartphone. This is not a mobile website.

What is a Mobile Website?

In contrast to the itsy-bitsy, teeny-weeny text and cumbersome graphics and navigation experience that you have with a desktop website on your smartphone, a mobile website is specifically designed and scaled to function beautifully on tiny smartphone screens. Because smartphone users are interested in critical decision making information right now when they are using their phones to find out about your store or business, a mobile website does away with the bells and whistles and gets down to brass tacks immediately using fonts and graphics that are larger and easier to navigate and read in a smaller format. Some features that set mobile website designs apart from desktop websites include:

  • Quick, up-front menu navigation buttons with easy-to-read print.
  • Click-to-call feature for your telephone number (so customers can just touch the number with their thumb to dial without having to press in all the numbers).
  • GPS/directions features that enable users to quickly and easily find your shop, also without having to type anything in.
  • One-touch contact information so that customers can just click to add your contact information right into their contacts.
  • All other menus, graphics, coupons, etc. are streamlined for fast, easy loading over cellular networks.

They are not only marking (negatively) non-mobile-friendly website, but they’re marking (positively) mobile-friendly websites.

Google shows when websites require browser technologies that are not supported by the device from which the user is performing the search.

When users access such pages they have a very poor experience: they may see nothing but a blank space or miss out a large portion of the page’s contents.

To be considered mobile-friendly a web page must meet 4 criteria detected by Googlebot:

  • Avoiding software that is not common on mobile devices, like Flash.
  • Using text that is readable without zooming.
  • Sizing content to the screen so users don’t have to scroll horizontally or zoom.
  • Placing links far enough apart so that the correct one can be easily tapped.

Why Mobile?


Its obvious that services such as shops, transports, deliveries, personal services, etc. increase their business through mobile-friendly layouts and simple and fast forms. Imagine this scene:You are heading home after a long day at work and you don’t want to cook, let rip JustEat. That funky website with the phone number hidden into a double drop down menu, of your nice and neat website, where I can order with a swipe of my finger?

What probably is less intuitive is that any business can actually benefit from a mobile friendly website.

  • People move onto another site if they didn’t find what they were looking for right away on a mobile site. (We do it on the desktop so why would mobile be any different?)
  • 67% of users are more likely to buy from a mobile-friendly site than a non-mobile friendly one.
  • When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future.
  • 79% of people who don’t like what they find on one site will go back and search for another site.
  • 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly.
  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly.

Generally speaking, if you want to be found online you must format your website according to top search engines advice. From this specific extent, Google announced that from April 21, 2015 it’s new algorithm favors mobile-responsive websites. So, for instance, even a two-folded website (desktop and mobile) won’t work; you must have a unique URL that will adapt to the screen. Also, in this way you won’t be penalized for having duplicate content.


Google officially launched a mobile-friendly label in the mobile search results on November 18, 2014. If your website is not mobile-friendly it will be very clear to users and they will be less likely to visit your website through mobile devices.


Let’s say you have 2 websites: desktop and mobile. Somebody shares via email or instant messaging your desktop URL, and the recipient hit the link on a mobile device. Result? They don’t visit as it doesn’t load fast enough. You’ve just lost a potential customer. And, talking about speed, let’s consider the other way round: mobile optimized websites load faster on desktop and laptops! BAM BOOM HELL YEAH!


Same scenario. Do I need to list everything? No.

Websites should have a responsive but effective layout, adjusting their appearance to suit user’s’ screen, and also make easy getting in touch with you, through phone, email, walking or even flying!

In this way you’ll stand up from the crowd and get a competitive advantage across 80% of your users, which do browse with mobile devices. And you get better results among desktop users too, thanks to higher search engine ranking, better back-linking and faster load time.

Your website is not mobile-optimized?

No panic. Chances are it can be converted quite simply.

You should now be able to return to the google site tester and make sense of your site if it is not mobile optimised. Tadar!

One of Mister Metrics key packages are “Mobile” we work to make sure your site is either built, or converted with minimal disruption and adjustments – www.MisterMetric.com

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About Stuart Morrison

Stu Morrison's background in marketing, entertainment and web development has fused him into a guy thirsty for results in marketing. His regular talks on marketing and web conversion help others to gain more revenue from their websites. He also has a big moustache.