Making Careful Changes and A/B Testing Them Will Evolve Your Site Into a Well-Oiled Machine
Launching your website is not the end of a design process,
it’s the start of an optimisation process
Instead of alienating your customers by altering everything in sight, Mister Metric
make specific changes to your web site (based on years of experience, years of knowledge, a sprinkle of psychology and a LOT of practice) and then A/B split-test them with your real-life potential customers to learn how the changes impact website conversion, measured against your stated desired actions and marketing goals. Not only does this help to gain you more & more business but it’s very interesting too.