Today’s critiqued website is Monetate.com, a company concerned with the analysis of customer data. The Monetate platform enables brands to use what they know about their customers to make their online experiences more relevant. The website, whilst having good looks, could be doing a better job of capturing the audience’s attention and increasing conversion rates by less use of company-centric copy and more value filled images, amongst other aspects.
About Stuart Morrison
Stu Morrison's background in marketing, entertainment and web development has fused him into a guy thirsty for results in marketing. His regular talks on marketing and web conversion help others to gain more revenue from their websites. He also has a big moustache.
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