Sell More Online

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SalesMembersTraffic



Apple

Your Mister Metric Low Hanging Fruits Checklist

Do these things to your website this week:

Ensure your web pages match the expectations of their visitors.
Ensure your website loads in less than 3 seconds.
Ensure your web pages use clear, well written headlines.
Ensure each page of your website support one clear aim.
Ensure you make good use of HQ imagery and clear, friendly text.
Ensure your website is as simple as possible: remove clutter.
Ensure you regularly publish relevant, engaging blog posts.
Finally: add Google Analytics to your website.

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Here’s How You Get More
Online Sales

1) find the weak spots in your website’s sales funnel
2) fix them so they leak less sales
3) measure & repeat :)


MisterMetric teach you to find these cash leaks and fix them, a bit like digital plumbers.

Click each tool: 1
learn
2
read
3
look
4
listen
5
fix


See this in action below...
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Product SalesTicket Sales



Here’s How You Get More
People Joining Your Website

1) find the weak spots in your website’s join funnel
2) fix them so they leak less people
3) measure & repeat :)


MisterMetric teach you to find these cash leaks and fix them, a bit like digital plumbers.

Click each tool: 1
learn
2
read
3
look
4
listenk
5
fix


See this in action below...
(Choose a simple case study):

Choose a case study:
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Member JoinsConsultations



Here’s How You Get More Traffic

1) find the weak spots in your online marketing
2) fix them so they leak less people
3) measure & repeat :)


MisterMetric teach you to find these cash leaks and fix them, a bit like digital plumbers.

Click each tool: 1
learn
2
read
3
look
4
listen
5
fix


See this in action below...
(Choose a simple case study):

Choose a case study:
pick one
V
Organic TrafficPaid Traffic



Case Study 003


Sales record beaten through targeted changes
www.mumsandbaby.com

Microscope
Background

Mums and Baby came to us wanting to increase sales from their low traffic online maternity and baby store.

Through user testing, we could see that elements such as social media likes were being given precedence over products. There were also problems with the basket page, making it hard for people to buy.


Homepage updates

CS
The original version was aesthetically pleasing but functionally no good, as no products were showcased.
CS
The updated version showcased primarily products, as well as a clear, readable value proposition.



Outcome
CS
The original version
performed poorly in sales terms.
CS
The updated version
increased sales by almost 200%



Conclusion

By giving less dominance to elements such as social media likes and the website's 'join' feature, adding showcased products, making the homepage value proposition clear and readable and fixing basket issues, the website became easier to use and sales increased as a result.
Business owner Amelia said: "My website has broken all previous sales records thanks to these subtle changes. In 30 days this work has made a big difference to my business".


If you want more online sales, click below & say hello. We can show your team how to use your data to make you more money or can even do it for you.


Case Study 0022


Events ticket sales automation
www.pembrokeshireseakayakfestival.com

Microscope
Background

Mayberry Kayaking approached us to build them a website from scratch in order to high cost sell ticket for a one-off event, funded by their local council.

The website needed to be as simple as possible whilst delivering value, presenting event roster information and ticket pricing as clearly as possible.


Design and coding phases

CS
Design was carried out with the aim of displaying only the essentials, reducing on-page clutter and friction.
CS
Coding was carried out paying particular attention to mobile responsiveness and payment security.



Outcome
CS
2165%R.O.I for the
business owner
CS
Almost complete sales
automation



Conclusion

The website was not only a success but made a larger than expected profit due to content clarity and automation.
Mike Mayberry reported: "Running on autopilot, the website has received traffic from targeted Facebook ads: the phone has only rung 6 times with enquiries and only 2 of the bookings have been taken over the phone, yet we have already added 20% to our top line and are now on target to add 50% to our bottom line this year thanks to website sales!"


If you want more online sales, click below & say hello. We can show your team how to use your data to make you more money or can even do it for you.


Case Study 010


Tipping service join funnel optimisation
www.freeracingtips.co.uk

Microscope
Background

Freeracingtips.co.uk wanted to overhaul the product page and join funnel for one of their primary tipping services ('Lucky 15'), in readiness for an email promotional drive.

The landing page needed to deliver clarity and value, with the join process being as smooth and simple as possible so as to ensure a strong conversion rate.


Old vs updated pages

CS
The old version was fairly cluttered and used a long, outdated join form with no inline validation.
CS
The updated version had a strong call to action high on the page and used an intuitive popup join form.



Outcome
CS
188% increase in gross
revenue from the updated page.
122% increase in goal
conversion rate from the updated page.



Conclusion

The updated version of the page did well during the email campaign with a high level of high-momentum traffic, as was expected. However we were interested to see if it outperformed the old version with lower level, day-to-day traffic

Data shows the optimised version's clear layout and easy to use join process means more people convert, bounce rate is lower and revenue is higher.


If you want more online sales, click below & say hello. We can show your team how to use your data to make you more money or can even do it for you.


Case Study 018


Registration page click-through increase.
www.peopletracingexperts.co.uk

Microscope
Background

People Tracing Experts came to us wanting to increase the amount of people seeing their person search registration form page so as to gain more consultation sign-ups. The existing homepage was cluttered, with too much text and no strong call to action or value proposition. We addressed this and measured user activity as follows.


Page updates

CS
The original version was cluttered and had no strong call to action linking to the registration page.
CS
The updated version addressed these issues by being clearer, with a strong headline and call to action.



Outcome
CS
The original version
was far weaker in terms of click-through rate.
CS
The updated version
increased click-through rate by 59%



Conclusion

By reducing long blocks of text and adding strong imagery and a clear value proposition using accreditation badges, not only was the page easier to scan upon landing, but the service offering was easier to ascertain and see value in.

These updates lead to more people clicking through to the consultation registration page, more consultations and ultimately more sales revenue.


If you want more online sales, click below & say hello. We can show your team how to use your data to make you more money or can even do it for you.


Case Study 077


Increasing organic traffic.
www.techshedonline.com

Microscope
Background

Walton based computer and mobile device repair company Tech Shed came to us with the aim of improving SEO and customer engagement. Having worked with them before we knew that duplicate content and outdated SEO orientated text tactics were causing them numerous issues in both SEO and user engagement terms.


What we did

CS
Duplicate content was consolidated and polished to improve Google's perception of the website.
CS
Page layouts were made clearer and more intuitive to improve user experience for customers.



Outcome
CS

Organic traffic increased 25%
Page views increased 47%
Enquiries increased 22%



Conclusion

After a four month time period had passed, we could see two key improvements:

1) the website was getting more organic traffic
2) people were engaging with it more readily once arriving.

A combination of improving written content and making key pages more usable meant an increase in organic visitors who converted once on the website.


If you want more online sales, click below & say hello. We can show your team how to use your data to make you more money or can even do it for you.


Case Study 027


PPC account optimisation
www.cleannsealsouthwest.co.uk

Microscope
Background

Hard floor restorers Clean n' Seal asked us to look at their Google Adwords account to see where we could increase ROI whilst lowering overall PPC campaign cost. Their aim was to ensure they got a minimum of X bookings from the campaign spend of Y per month. Our goal was to increase bookings and reduce overall campaign spend.


What we did

By carrying out extensive keyword research we were able to increase relevance of paid advert wording.

By including negative keywords we were able to reduce wasted impressions and clicks by preventing ads appearing for mismatched terms.
CS



Outcome
CS
Impressions up by 92%
Cost per click down by 18.5%
Conversions up by 38.5%
Cost per conversion down 31%
Paid bookings up by 33%



Conclusion

By increasing keyword relevance and including negative keywords in order to help eliminate wasted impressions and clicks, we were able to give a much more effective ad spend. This meant higher quality, more relevant traffic came to the website and conversion rate increased as a result.

Overall paid bookings increased by 33% with a 4% lower ad spend, meaning much more profit for the business owner.


If you want more online sales, click below & say hello. We can show your team how to use your data to make you more money or can even do it for you.