“Security is a top priority for Google” is something which we don’t doubt. Google invest both time and money and a lot of smart resources ro ensure their services provide users with the best protection in the industry, like strong updated and cutting edge HTTPS encryption. That means Google visitors who use their Search product, Gmail and storage service “Google Drive!, automatically have a secure connection from their browser to Google.
The facytt is the Internet is not as secure as most people would like to believe, people can intercept unencrypoted connections easily and do every day. That there is so much traffic annd much of it is low grade use for hackers means that few people, thankfully, face the horror of having to deal with an invasive attack on their data or connections.
In August 2014 Google called for “HTTPS everywhere” on the web, meaning all connections would have HTTPS and thepadlock symbol not just ecommerce and transactional websites.
HTTPS (aka HTTP over TLS, or Transport Layer Security or Secure Socket Layer) is the best way to protect communication via the internet and Google has now started to use it as a ranking signal.
Ranking Signals are the various attributes on a website that Google use to judge who should be shown for any search request and how high up the ranking they should come. Tick all the right boxes and your website will appear for the keywords that your ideal buyers will be using and commercial nirvana awaits.
Well Google have decided that HTTPS or secure connections across an entire site is a welcome signal and will be promoting websites that make use of this technology.
For now it’s only a very “lightweight signal” carrying less weight than other ranking signals such as high-quality content becuase Google like to give webmasters time to switch to HTTPS. But over time, they have indicated that they will strengthen it, because “we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web”.
So there you have it, straight from Google, they will boost your website (a bit for now but increasingly so) if you use HTTPS, this could mean the difference between a 2nd page and front page position. It might even mean you leapfrogging the competition to the NO. 1 slot.
We hope to see more websites using HTTPS in the future and we are moving all websites we host over to this more secure hosting, especially now that Google have indicated that it is beneficial and will give a commercial advantage.
(more information here http://googlewebmastercentral.blogspot.co.uk/2014/08/https-as-ranking-signal.html and here: https://www.youtube.com/watch?v=cBhZ6S0PFCY)
Failure to make this change WILL result in your website slowly losing ranking over time as Google increase the weight of that signal and as your competitors make the switch, early adopters will always have the first mover advantage. This will have a major impact on your web marketing and the success of your business and therefore we would suggest you make the move sooner rather than wait, the cost is a marginal increase in hosting costs but the benfits will be ongoing and could increase sales.
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