This first lesson is about finding out who your website and online marketing will target. Who are the prospects, clients, customers you want to find and interact with? Are they the same as your offline clients and customers? By identifying the prospects (avatars) you want to put your products or services in front of gives you a MUCH clearer idea of what marketing activities you should undertake. This work book will give you clarity on who you should target.
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Download the Word Document, go through the workbook and answer the questions. If you have any questions email [email protected] or call 01420768080DOWNLOAD LESSON 01